- Make an impression - Get a response. Goals
commonly sought when launching an advertising
or PR campaign.
marketing, media and public relations tactics are no
longer enough. Today there is a changing dynamic that
requires marketer's to allow their customers and prospects
to connect with them on their own terms. It requires
execution of a whole new set of marketing strategies
and tools to make sure you are visible and stand out
from the crowd.
Online Advertising & Public Relations
However, despite having new ways to communicate and
distribute your marketing message, the crowding of
the marketing communications channels have left many
scratching their head and wondering if they will ever
be able to break through the clutter. By overlaying
our innovative development process and tactics, we
are able to help our clients overcome these challenges
with online advertising and PR solutions that breakthrough
the clutter and increase their revenue by increasing
traffic and leads.
With an experience base of over 20 years developing
and delivering both offline and online advertising
and PR strategies and campaigns, we see ourselves as
uniquely creative, responsive and cost-effective. At
Maddox Marketing Group, we are committed to providing
the right mix of online tools and techniques to make
sure that our clients are achieving amplified results.
Our core team: an eclectic mix of creative and hands-on
developers, designers and writers – who are also your
account team. No middlemen. This allows us to deliver
first-in-class solutions at a rate and a pace that
meets your needs, yielding the highest returns on your
sales and marketing investment.
The following are some of the online
advertising, optimized PR and content creation tactics
that we develop and execute for our clients:
Blogging has rapidly become an online
phenomenon. It seems as if everyone
is blogging. That is exactly why you
need Maddox Marketing Group. Just like
any form of marketing, a successful
blog requires strategy and planning
to help it breakthrough the clutter.
Whether you are looking to create a
buzz with an existing blog or you
are new to the whole idea, let us help
you join the conversation and become
a thought leader in your industry category.
Blog marketing needs to be a key element
of your digital marketing and online
media plan. The benefits of adding
a blog to your marketing mix include:
• The opportunity to set yourself
apart from your competitors by establishing
yourself as the authority and leader
in your industry.
• Ability to gain the trust and
respect of customers and prospects.
• Gives your company credibility by
putting a face and a personality to
• A well maintained blog will keep
your website fresh with new and relevant
• Readers who click on the links within
the blog create potential sales or
leads for your product or service.
• Helps you to increase your brand
awareness among prospects who may not
have been exposed to you through traditional
With effective use of keywords and
anchor text, blog marketing also benefits
your SEO program through additional
listings in search and valuable back
Your email database is one of your
company's most valuable assets. Communicating
via email has rapidly taken over as
the preferred method of business communication.
Behind every great email marketing
campaign is a strategy, including segmentation;
personalization, focused messages,
mobile programming, and CAN-SPAM Compliance.2.
Effective implementation takes into
account time of day, day of the week,
A/B tests, messaging, offer testing
and more. Maddox Marketing Group will
help you develop your email marketing
strategy, create offers and promotions,
develop landing pages and deploy your
campaigns. Our email technology allows
us to deliver relevant, timely and
personalized content based on behaviors
and other pieces of information known
about each recipient.
Email Marketing offers your organization
these key benefits:
• Tracking – Track open rates, click
throughs, forwards, conversion rates
• Cost Effectiveness – Compared to
traditional direct mail or telemarketing
campaigns, email campaigns can be developed
and executed at a fraction of the cost.
• Brand Recognition & Loyalty –
Email allows you to establish customer
relationships, acquire leads and new
customers, and support your sales process
by allowing you to more effectively
cross sell and up sell.
• Education – Educate your customers
on your product, its benefits, and
what’s new at your company.
Traditional press release distribution
is quickly becoming ineffective and obsolete.
Online media has taken the PR and media
relations process to the next level by
utilizing the Internet for distribution
and connection with the media. At Maddox
Marketing Group we have embraced this
new process and are generating far reaching
and very targeted distribution of our
clients news and information.
The optimization techniques we use for creating searchable content on a website
also apply to how we optimize a press release. We place the right amount of keyword-rich
links, in the right place to gain the best exposure and ensure valuable optimization
and back-links. By conducting thorough keyword research of the target audience
and subject matter, we can select specific targeted keywords that will produce
the greatest degree of volume with the fewest competitors yet will still make
the most sense in the context of the release.
Press releases are then distributed to the top online premium media outlets.
We can also submit to a variety of blog and podcast directories to generate additional
linking opportunities and exposure.
Key Benefits to Optimized Press Releases
• Top listings in the news search engines
• Improved natural search results for particular keywords
• Increased web visibility
• Enhanced brand awareness
• Low-cost means for increasing exposure and web visibility
• Quality exposure to industry-specific editors
• Strong backlinks
Pay-Per-Click advertising has proven
to be a very affordable and effective
way to get your business in front of
people that are ready to buy. Online
search has become the primary method
for businesses to find resources, products
and information and now to make purchases.
PPC advertising allows you to capitalize
on this new dynamic by putting your
message right where the prospect is
looking. Because you are not bound
to any publishers except the ones that
deliver the best results for you. We
include the big 3 search engines, Google
AdWords™, Yahoo!® and Bing™ as well
as other specialty sites and directories
that can target your campaign even
To manage PPC campaigns we utilize
a series of tools that allow us to
put your PPC ad on an extended network
of search engines, specialty sites
and directories We then optimize across
those sites to maximize the performance
of your campaign. With each campaign
we strive to extend reach, maximize
conversions and achieve a lower cost-per-click.
We also monitor and optimize your campaign
in real-time, shifting more of your
advertising dollars to the keywords
and sites that give you the most response
and contacts. Each PPC campaign is
developed with your specific marketing
needs and goals at the foundation.
We provide detailed reports with all
the performance analytics so that you
can monitor your campaign’s progress.
This reporting will provide details
on every click, visit, e-mail, download
and completed response resulting from
interaction with your ad.